When looking for a new phone, plan, or carrier, there are so many different options out there that it can begin to feel overwhelming. You’ve no doubt heard of Verizon, T-Mobile, and AT&T (commonly referred to as The Big Three), but maybe you’ve also heard of smaller brands like Metro, Mint Mobile, and Google Fi.
At a glance, it might seem like these brands are all the same, but when it comes to choosing the right carrier for you, there are some crucial differences that you should be aware of. Knowing the differences, pros, and cons can help you make an informed decision the next time you decide to shop around for a new carrier.
Choosing a cell phone company – also called a cell carrier or phone carrier – is just as important as choosing the right mobile device. After all, even the best device won’t be worth much if it can’t transmit data safely and quickly over a wireless carrier network.
Read on as we dive into two distinct kinds of wireless service providers—Mobile Network Operators and Mobile Virtual Network Operators. We’ll cover what they are, what their pros and cons are, and most importantly, what you need to know to get the best deals and experience for your unique needs.
Mobile Networks At a Glance
When you think of the term “mobile network,” what comes to mind? Maybe the latest carrier commercial you saw on TV, or maybe a coverage map showing the plethora of network strength across the country?
At a high level, a mobile network is the collection of radio towers distributed across the country where each radio tower acts as a “cell.” When these individual cells are combined, they’re able to provide radio coverage over large areas, and the devices that use these radio signals (i.e., your mobile phone) can communicate between these cells even while you’re moving through them.
Why Is This Important?
While knowing the definition of a mobile network probably won’t score you any points in your next trivia game, it’s worth knowing because the sheer scope of these mobile networks means it takes many resources to build them. There are only three carriers that own mobile networks with nationwide, end-to-end coverage; Verizon, T-Mobile, and AT&T. But as you’ve probably already guessed, there are plenty more carriers out there that offer service with national coverage.
This is where Mobile Network Operators and Mobile Virtual Network Operators come into play. With just three mobile networks independently owning everything needed to deliver reliable network services, carriers (the brands selling you access to those networks) can be separated into two distinct groups: the carriers that own these networks and the carriers that “rent” access those networks.
Mobile Network Operators (MNOs): Collectively known as “The Big Three,” the national carriers are Verizon, AT&T, and T-Mobile (which now includes Sprint). These three brands, also known as MNOs, have radio spectrum, end-to-end service, and cell phone towers.
Mobile Virtual Network Operators (MVNOs): MVNOs are phone carriers that don’t own their networks and lease access to another carrier’s network. For example, Mint Mobile uses T-Mobile’s network, so Mint pays T-Mobile a wholesale rate and sells its various plans.
Now that you know the difference between MNOs and MVNOs, we’ll dive deeper into each kind of service provider to highlight their pros and cons and what features/selling points might make them a great fit the next time you’re considering a new wireless carrier.
Verizon Wireless
Verizon Wireless is a popular cell phone company, and for good reason. It offers very high 5G coverage and 70% nationwide 4G LTE coverage, so it’s arguably the top carrier in terms of cell phone reception around the US. 27 states in total come with 90% coverage from this carrier. Verizon’s network is among the best for video streaming and unlimited data plans, too, given the quality of its wireless service and the best coverage in the country.
Pros:
- Excellent nationwide coverage throughout the US
- Most plans include free calling and texting to Mexico and Canada
- Roaming privileges in many countries, including hotspot access
- Apple Music subscriptions
- Very strong 3G network
Cons:
- Many of Verizon’s phone plans are somewhat expensive
- Most of its plans don’t have as impressive perks as other carriers
T-Mobile
T-Mobile is another popular cell phone carrier, offering approximately 59% coverage throughout the US. On the downside, this carrier’s 3G network is less than stellar. That said, you may consider going with T-Mobile if you want affordable phone plans without many hidden taxes and fees.
Pros:
- Most phone plans are straightforward in what they cost
- Phenomenal customer service through and through
- Team of experts to help with customer service or tech issues with a prepaid phone plan
- Lots of great perks across T-Mobile’s phone plans, like unlimited international data
Cons:
- Not the best cell phone coverage overall
- 3G coverage is particularly lackluster, measured at about 22%
AT&T
Then there’s AT&T: the third of the “big three” cell phone companies throughout the US. It offers a quality 4G LTE network that covers 58% of the country and pretty good 5G coverage, to boot. There’s also the fact that the majority of the 4G network is on the 600 MHz spectrum – as a result, whether or not your phone can access this network will determine if AT&T is a good carrier for you.
Pros:
- Best 3G coverage in the country at 70%
- Pretty good 5G and 4G LTE coverage
- Most plans come with excellent features like unlimited talk and text, as well as 35 channels of TV access
- Get to choose a premium entertainment subscription with the AT&T Unlimited and More plan
Cons:
- Most AT&T plans are fairly pricey
- Some phones may not be able to take full advantage of what AT&T offers because of spectrum limitations
Sprint
Sprint is technically no longer an independent company. It was recently purchased by T-Mobile, so it’s no longer a direct competitor of the other cell phone carriers. It uses T-Mobile’s cell towers for reception. That said, you might consider looking for a Sprint plan if you want excellent coverage in certain areas of the Midwest and East Coast (people on the West Coast will want to go with a different option).
Pros:
- Budget-friendly unlimited plans are available
- Many Sprint plans come with phenomenal features, like access to streaming subscriptions or Amazon Prime subscriptions
- Unlimited international texting and data plus roaming data privileges in Mexico and Canada for most plans
- Leasing options for device payment plans, which can make accessing newer phone models much more affordable
Cons:
- Runs on the T-Mobile network while retaining some of the weaknesses of the previous Sprint network
- While some plans are budget-friendly, others can be pretty pricey
- Poor 4G LTE network, which covers just 27% of the country
US Cellular
US Cellular may not be the largest phone company, but it's still worth considering, even though its 4G network only covers a little over 10% of the country. US Cellular still makes it work due to roaming agreements with the other major networks and carriers, ensuring that customers can still get nationwide call and data reception. US Cellular is particularly noteworthy since it has good coverage in certain lesser trafficked areas, like Iowa, Nebraska, and Kansas.
Pros:
- Many plans are fairly affordable
- Has roaming coverage for areas where the company’s own network doesn’t cover very well
- Sometimes comes with special prepaid plan deals, so this could be ideal if you don’t want to be locked into a contract for many years
Cons:
- US Cellular has the worst coverage out of any big carrier company by far
- US Cellular’s plans, while oftentimes affordable, are also oftentimes barebones, so they don’t come with a lot of major perks or incentives
- To get the best prices on US Cellular prepaid plans, you often have to pay for the plan's 12-month rate upfront, which can make them more expensive than you initially think
The Big Three Carriers
As the name suggests, the big three are the three major providers virtually everyone knows; Verizon, AT&T, and T-Mobile. These three brands have radio spectrum, end-to-end service, and cell phone towers. Essentially, they independently own everything needed to deliver reliable network services, and as a result, will generally cost more for that reliability and service.
Generally speaking, switching can save you big, especially if you’re on Verizon or AT&T, as they traditionally have the most expensive plans. If you want a well-known brand, T-Mobile plans are almost always cheaper and offer extensive nationwide coverage. However, if you have multiple lines on your plan and use many data, the big three are mainly the carriers to choose.
The Pros:
- Unlimited Data Plans: Unlimited data means you can access what you want as often as you wish. Depending on the unlimited plan, you may be able to access everything at top speeds all the time, or what’s called a priority data plan. This plan will have access to faster speeds even when there is heavy usage on the network.
- Data Prioritization: This can influence the service quality you receive if a network is too congested. Think of mobile networks like the Wi-Fi router in your home, the more people access it, the slower the speed. The same thing applies to networks. The more people using a specific cell tower, the lower the coverage quality.
Because MNO customers pay the carriers premium rates on the Big Three carriers' networks, they are prioritized when this network congestion happens; meaning MVNO customers will likely see slower data speeds and worse network coverage. - Great Deals On New Devices: Carriers run promotions ad nauseam to entice you to switch. If you are willing to switch carriers, you may be able to score a great deal on a new phone. That said, make sure to read the fine print as not everyone qualifies for advertised discounts. These promotions usually come with 24-month payment plans. This is an attempt by carriers to get you to stick with them because you can’t switch until your phone is paid off. You are not tied to them by a contract, but most of the time, you have to pay off the remaining balance on your phone payment plan if you switch carriers.
- Affinity Discounts: AT&T, Verizon, and T-Mobile offer an array of affinity discounts that can save you hundreds of dollars per year. If you’re 55 years old or older, you could snag a discount of up to 42% at T-Mobile. That almost cuts your bill in half! Most of the other discounts will save you 20-33%, so they’re nothing to scoff at.
The Cons:
- Cost: If you don’t see value in added perks like streaming services, don’t have more than one line on your plan, and aren’t really worried about coverage concerns in your area, then the costs of a major carrier plan may not be worth it. It all comes down to what you need from your service, how much data you use, etc.
MVNOs
MVNOs, or budget carriers, have various “flavors” that can appeal to different needs, price points, and interests. At a high level, MVNOs are separated into three distinct categories: MVNOs that are part of an MNO, MVNOs that are not part of an MNO, and MVNOs that are part of cable companies. Sounds confusing, right? Here’s a simplified breakdown:
MVNOs That Are Part of a Major Carrier: these MVNOs (also called flanker brands) are created by one of the Big Three carriers to target different demographics of consumers. For example, Verizon owns Visible, AT&T owns Cricket Wireless, and T-Mobile owns Metro. These MVNOs offer prepaid plans at a significantly lower cost.
MVNOs That Are Not Part of a Major Carrier: These carriers operate virtually on the existing networks of the Big Three. These carriers get network access at wholesale prices and use cost-savings strategies like operating online only, offering no unlimited data, etc., to offer prepaid plans at a much lower cost than postpaid plan options.
Cable MVNOs: One of the best switching opportunities that save big while still providing premium data is cable MVNOs like Xfinity Mobile, Altice, and Spectrum Mobile.
They offer amazing prices, especially for single line and unlimited plans, but come with a big caveat. You must already have them for home internet to add-on wireless service. So, you’re out of luck if you have Verizon FiOS, WOW! or RCN.
The Pros:
- Cost: MVNOs are often more affordable alternatives to major networks as they offer a stripped-down version of the service--targeting a prepaid market--making it easier to switch carriers at the best prices.
- Quality of Service for Price: Because budget carriers rely on larger, more established carriers for their coverage networks, for the money you spend, coverage can be good.
- Flexibility: Prepaid options mean you can pretty much cancel or change carriers at any time without fear of penalties and extra charges.
The Cons:
- Prioritization: Due to MVNOs “piggybacking” on other networks, when they experience network congestion (too many people connecting to a specific tower), the budget carrier will likely be deprioritized—meaning your service is more likely to drop than the host carrier’s.
- Lack of Additional Perks: Relative to the big three carriers, MVNOs do not include the added “perks” like streaming services, plan-specific discounts, etc.
- Coverage: Not all carriers are subject to the same roaming agreements, so if you travel outside the MVNO’s local network, your signal may be deprioritized—meaning your coverage and/or data speed may be slowed down.
Which is Right for You?
At the end of the day, whether you choose the Big Three carriers or smaller MVNOs all depends on your unique needs and the perks/savings you’re looking for in a plan. If you have multiple lines and all use a decent amount of data, an MNO may be a better choice. However, if you don't need a lot of data and aren’t too concerned about additional perks and benefits, MVNOs may be better suited for you. It’s all about matching the right features and benefits.
For example, do you have an iPhone and want 5G network access? You’ll be better off getting those high-speed data speeds with a big carrier, as opposed to a smaller one like Mint Mobile. Smaller carriers like Boost Mobile, Google Fi, or Visible, however, might be ideal if you have good metro coverage already but instead want a prepaid activation plan for your consumer cellular device.
Overall, the goal is the same: look at the major carriers and their data allotments, then decide whether they’re right for you. Don’t forget that some carriers offer family plans, mobile hotspot data deals, and top network coverage, even if they’re not a big mobile phone service provider. They might be MVNOs or mobile virtual network operators that provide good mobile plans.
Try Navi Today
As you can see, each of the big cell phone companies has pluses and minuses. So it can be difficult, even with the above guide, to find the perfect cell carrier for your needs, budget, and other factors.
That’s where Navi comes in. With our Plan Navigator service, we’ll connect you to the perfect phone plan and cell carrier in no time. Try it today!
Sources:
Largest US cell phone companies market share 2022 | Statista
